The Problem: The Magma ski website is poorly designed and extremely chaotic. It is also not accessible for mobile or tablet its only usable on desktop. Users visiting the Magma Ski website might struggle to navigate it and understand what they are seeing. This might affect the user from making an informed purchase due to the unclear information hierarchy its not very straightforward on where the information is located. Inconsistent and chaotic visual structure with constant videos playing in the background, and confusion with finding where the merchandise and check out are located, which leads to reduced usability. 
The Solution: My plan for this redesign was to create a more accessible website while keeping the very strong visuals less chaotic to give the user a better experience when on the website. I also wanted to make sure it was user-friendly across all screens, such as desktop, tablet, and phone. The Magma Ski website has a huge visual draw, and I wanted to keep that content on the website but have it organized better.